Producing is my jam. There's nothing quite like the thrill of making an idea happen, seeing it all the way from blank page to polished production. Creating tidal waves of milk in a studio? Casting for dancing cockatoos? Constructing snowball fights in Central Park, on a warm fall day? Check, check, check. 

 

In the past 13+ years, I’ve worked on over a hundred shoots worldwide, managing budgets up to multi-million-dollar campaigns and teams ranging from skeleton crews to larger productions of over one hundred personnel. I’ve been fortunate to join forces with some of the industry's top ad agencies, production companies, and iconic brands.
 
Whether it’s the latest technology or a remarkable story, I find a catalyst for innovation everywhere and have experience bringing those stories to life across multiple platforms. As a Director, my track record includes receiving accolades like the 2019 Cannes Corporate Award and the Digital Impact Award for a film I directed and produced for HSBC about Neurodiversity. As a former financial analyst, I am meticulous about numbers. I am well known for always coming in under budget.

 

My portfolio includes broadcast commercials, branded films, social content, live events, music videos, features, and more. I am responsible for everything from concept pitch to publication on most of the projects I work on, so I am used to wearing many hats during the production process. From creative ideation and lining out the budgets to hiring and working with the right production teams to directing, and managing contracts, to post-producing— always ensuring progress is monitored and carefully communicated throughout and that the delivery surpasses project goals.

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